SMOKE.NETWORK - Problems with social media and cannabis
Problems with social
media and cannabis.
Traditional social media platforms such as Facebook, Instagram and Twitter have a number of problems that plague cannabis related content. These include but are not limited to the following:
Censorship
Cannabis-related content is often censored and/or removed without warning on popular social media platforms. Many users have reported having Facebook pages with tens of thousand followers being shut down without warning [VICE 2017] simply for posting Cannabis related content. Even legal cannabis businesses are often targeted [CNBC 2017] with some even having their pages shut down multiple times in the same year [CNET 2018]. This creates an environment where cannabis users and businesses are constantly at risk of losing their social influence [ADWEEK 2018] due to interference from anticannabis advocates. Cannabis content can often be flagged and users can lose their groups consisting of thousands of passionate followers.
The ‘Walled Garden’
Because social media companies interests are only aligned with shareholders, not users, this creates an environment where companies are incentivized to keep users on their platform for as long as possible. Often this comes at the cost of the users' well-being [NYPOST.COM 2017]. This ‘walled garden’ approach aims to keep users in a continuous feedback loop where they spend endless hours on the platform without gaining anything valuable only to be served a countless number of intrusive ads. Popular social media sites are designed to keep users on their site as long as possible to maximize ad impressions and profits - regardless of the users' needs.
No Rewards for Users
Despite the endless hours of effort users put into producing content for popular social media sites, users do not get rewarded for the content they produce regardless of how popular or influential it is. Instead, large companies such as Facebook rake in billions of dollars in profits every year [ADWEEK 2017] in advertising revenue that they keep for themselves. Smoke Network will allow every-day cannabis users and enthusiasts to earn cryptocurrency through their passion and reward users for producing high-quality content which is valuable to the cannabis community. Any contribution or third-party products built on these networks have to find alternative means of revenue to monetize their content and applications such as through ads controlled by the networks [FACEBOOK 2017].
Fake News
The profit-driven algorithms that run popular social media site are easily exploitable by fake news stories, a phenomenon that even some of Facebook’s earliest supporters are speaking out against [BUSINESS INSIDER 2017]. This kind of viral spreading of misinformation has even led to the deaths of innocent people in India and other countries [THEVERGE 2017].
Privacy Concerns and No Ownership of Data
Since the advent of social media, many users have expressed criticism over a lack of privacy on social media [QUARTZ.COM 2017]. Popular social media sites willingly collect information on their users in order to show them relevant advertisements that they believe will generate them profit, regardless of the users’ wellbeing or personal happiness. This ‘data mining’ [GUARDIAN.COM 2017] is also done via dozens of additional third-party apps that are able to connect with social networks and extract users information for their own benefit without any consideration for the user. In addition, centralized social networks ‘own’ the data that users post on their networks and users themselves have no control over how it is used. [FORBES 2016]
visit website: https://wn.nr/pCV8Vz
Traditional social media platforms such as Facebook, Instagram and Twitter have a number of problems that plague cannabis related content. These include but are not limited to the following:
Censorship
Cannabis-related content is often censored and/or removed without warning on popular social media platforms. Many users have reported having Facebook pages with tens of thousand followers being shut down without warning [VICE 2017] simply for posting Cannabis related content. Even legal cannabis businesses are often targeted [CNBC 2017] with some even having their pages shut down multiple times in the same year [CNET 2018]. This creates an environment where cannabis users and businesses are constantly at risk of losing their social influence [ADWEEK 2018] due to interference from anticannabis advocates. Cannabis content can often be flagged and users can lose their groups consisting of thousands of passionate followers.
The ‘Walled Garden’
Because social media companies interests are only aligned with shareholders, not users, this creates an environment where companies are incentivized to keep users on their platform for as long as possible. Often this comes at the cost of the users' well-being [NYPOST.COM 2017]. This ‘walled garden’ approach aims to keep users in a continuous feedback loop where they spend endless hours on the platform without gaining anything valuable only to be served a countless number of intrusive ads. Popular social media sites are designed to keep users on their site as long as possible to maximize ad impressions and profits - regardless of the users' needs.
No Rewards for Users
Despite the endless hours of effort users put into producing content for popular social media sites, users do not get rewarded for the content they produce regardless of how popular or influential it is. Instead, large companies such as Facebook rake in billions of dollars in profits every year [ADWEEK 2017] in advertising revenue that they keep for themselves. Smoke Network will allow every-day cannabis users and enthusiasts to earn cryptocurrency through their passion and reward users for producing high-quality content which is valuable to the cannabis community. Any contribution or third-party products built on these networks have to find alternative means of revenue to monetize their content and applications such as through ads controlled by the networks [FACEBOOK 2017].
Fake News
The profit-driven algorithms that run popular social media site are easily exploitable by fake news stories, a phenomenon that even some of Facebook’s earliest supporters are speaking out against [BUSINESS INSIDER 2017]. This kind of viral spreading of misinformation has even led to the deaths of innocent people in India and other countries [THEVERGE 2017].
Privacy Concerns and No Ownership of Data
Since the advent of social media, many users have expressed criticism over a lack of privacy on social media [QUARTZ.COM 2017]. Popular social media sites willingly collect information on their users in order to show them relevant advertisements that they believe will generate them profit, regardless of the users’ wellbeing or personal happiness. This ‘data mining’ [GUARDIAN.COM 2017] is also done via dozens of additional third-party apps that are able to connect with social networks and extract users information for their own benefit without any consideration for the user. In addition, centralized social networks ‘own’ the data that users post on their networks and users themselves have no control over how it is used. [FORBES 2016]
visit website: https://wn.nr/pCV8Vz
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